Money can be made with an email list; this type of marketing is known as Email Marketing. This is a great way to have a B2B encounter with the prospect of your business. This is even more direct than posting an ad on Facebook, Google, or YouTube. This type of Marketing will be more economical if you have the RIGHT STRATEGIES AND THE RIGHT PLATFORMS.
I will open my heart to you in this post to let you know exactly what I think of my WINNING STRATEGY IN AFFILIATE MARKETING.
Understanding Email Marketing
Do you understand email marketing?
In order to maximize the Email Marketing Opportunity, we must fully understand the Concept. Most Business owners understand the concept, but a large number still do not figure out what Email Marketing is. If you do not understand Email Marketing, sooner or later it will affect your business because your competition is taking full advantage of this New Concept. This article will provide information on email marketing which should be useful to business owners who do not have experience with the subject matter.
Email Marketing starts with understanding the available options. The most common options include sending out mass emails with promotional materials, publishing and distributing e-newsletters and offering correspondence courses via email. The advantage of all of these marketing strategies is the ability to reach a worldwide audience. Email Marketing reach has the potential to reach a large audience at a low cost from any part of the world. It is so because Email Marketing uses the Internet. It is, therefore, more efficient than traditional media such as Radio, Television, or Print Media.
Mass emails are the most popular form of email marketing. This includes emails that are sent to hundreds, thousands, or even millions of recipients at once. However, there is a risk for the receivers to look at your email as spams. Not only the receivers can look at your emails as spams, but the Internet Spam detector can also blackmail your Email address. So you must be careful. You may need the help of a specialist.
E-newsletters are also becoming increasingly popular as a form of email marketing. E-newsletters can be a simple or as complex as you prefer and may include text, graphics, advertisements, links, or any combination of these elements. One of the first decisions you will have to make is whether you wish to make your e-newsletter strictly text or include graphics in the e-newsletter. Before you start E-newsletter you must consider the following:
- what is your budget size?
- Do you need to hire a graphic designer or can you do the graphic design yourself?
- Can you be able to write a copy of your own e-newsletter?
Hiring a professional graphic artist and a professional writer may seem like an extraneous expense but it is actually quite important. Your e-newsletter may be the first impression many potential customers get of you and your work so it is important to make sure everything is of the highest quality. Hiring a graphic design will definitely be a good investment for your business.
Correspondence courses offered via email is the final email marketing strategy we will discuss.
The first strategy to adopt in correspondence courses is to make them free. It is a subtle way to sell your products to potential customers. This will not cost you time and money if you are using automatic email sending. You may need the help of a Company such as fluttermail. Make sure that the information contains in the correspondences are clear and accurate. You must be credible. This is critical because potential customers who receive these email courses will be judging your business based on the quality and accuracy of these email courses. If they are filled with errors the potential customer may doubt the quality of your work and seek out the products and services offered by others including your direct competitors.
Do you want to access a Bullet Proof Traffic Source that is profitable and scalable?
As a marketer (someone selling his own goods) or affiliate marketer ( someone selling someone else goods and earning commissions from sales), you must have a basic routine strategy that puts food on your table, fuels your car and get money in your bank account. This strategy must be scalable and replicable in order to be considered as a winning strategy.
I suggest the following basic as a winning strategy for affiliate marketers or for anyone promoting something online.
- You must clearly identify the type of people you want to deal with. People who really need your products. (I will show you how you can achieve this with email marketing later). The advantage here is that you will be dealing with hot traffic or in the worst case with warm traffic.
- You must know where to find those people. For instance, on Facebook, there are groups interested in specific stuff such as WORK AT HOME, DENTIST, RESTAURANTS, etc. With Email Marketing, you can also speak with specific groups interested in your offers.
- You must have bait. Bait is something that attracts your prospect to you. It might some free tips on how to achieve a particular purpose or a video talking about something that will interest them, or a course summary in a PDF format that will interest them. Today, on google everything that is posted starts with the word FREE. That FREE stuff is just a bit. You can get some Free Digital Products here. ( eBook, Videos, Software, Articles, Templates, etc.)
- Fish out your Customers and Own them. At this level, you can take the customers to your funnel and not to a website. A funnel is different from a website because the funnel is dynamic, unlike a website that is static.
Using a Purchased Email
Most Email Marketing platform does not allow the use of PURCHASED LISTS. For them, it is illegal to use a PURCHASED list. However, a purchased list has the unique advantage that it can be used to get hundreds of thousands of Prospects at a low cost. In addition, you can engage those Prospects at a Personal level(B2B).
Some platforms (You can search on Google) allow you to send ten of thousands of emails per day. If for instance, you choose to be sending 50 000 emails per day, with a click rate of only 1%, you can have at least 500 prospects clicking your links per day (with Google pay per click, this will cost about $1000 per day if a click is rated at $2). And with a conversion rate of only 1%, You can have at least 50 conversions per day.
The good thing with this strategy is that you can do this over and over again. In fact, you can do this indefinitely. The Model is scalable( You can increase the number of your sendings per day at will) and replicable( When you have finished using a list, you can purchase a new one and start over again). Another good news is that you can get up to date purchased list having more than one million contacts from any country around the world and mostly from Northern American Countries at a reasonably low cost; Though it is no my primary intention, I can help you access for any amount in your budget ( From $5 -$200) any volume of email list in any niche you want. Emails are From the USA and CANADA. I searched them with a Software. Just send me a request in the comment.
There are also platforms such as Elastic Email which can legally allow you to send an unlimited number of emails per day to a fixed number of contacts.
When using a purchased list, take the following steps:
- Purchase your list.
- Your Purchased list will be an Excel spreadsheet in the CSV format (recommended format for the Contact list). Filter the list in Excel, Using the Filter Icon in the Menu Bar of Excel ( It looks like a Funnel).
- The Contacts are now grouped in accordance to the Industries. You can copy out the contacts for your Specific Industry. Ensure that You save them in the Same CSV format.
- Now, you can create an account. After purchasing a Package you will be tutored on how to use the Platform.
A suggestion for the rest of the contacts.
You can use the rest of the contacts to make more money by promoting a product of interest to any type of industry. You can propose to the rest of the industries to use a sales funnel. Let me repeat here what I have already say in another post.
Can you observe that with the Digital Revolution, many businesses have endeavored to get a website?
What if you knew a problem that all website owners confront, and you have a solution for those websites?
The next natural question you will be asking yourself will be: how can I contact those website owners to provide them with my innovative solution if I have any?
Now imagine that I can freely show you both the innovative solution a where to get the contacts of as many website owners as you wish. Your job will simply be to use a good platform to send tell them about the innovative solution. When they decide to use an innovative solution, you will start earning commissions. Is that not simple enough.
The innovative Solution: A sales Funnel.
A sales funnel is a web page that most Digital entrepreneurs (Website Owner) Will prefer to use if only they Knew all the Power therein.
A funnel is the best choice for anyone involved in Digital Marketing. A funnel is a web page that allows you to simplify the life of your customers by serving them at the highest level. It achieves this by taking them to the specific thing they need, it triggers an emotional experience in the customer. Guess what? Customers like that. You will be rewarded with power (influence, money, and freedom).
A funnel helps you to add value to your customer and the value you add to them is simplicity. They will reward you for that. However, for you to achieve this you must get to work. And the work starts with the willingness to set up your own funnel.
Some tips for using a Purchased list
- Make Sure that you properly identified those that you will be sending the email to. This is important because if they don’t show interest by opening and clicking, your mails can be seen by Yahoo as spams.
- Do not send a lot of mail on the same day. Go gradually. You can send only 500 mail the first day, after 1000, 2500, 5000, 10 000, etc. A platform such as Elastic Email allows you to segment the outcomes of your email sending; you can know exactly those who open the emails and those who clicked it (Engaged Contacts). You can Also see the bounced emails, the bounced rate, and other stats that can allow you to better plan your email sending campaign.
Advertise, Do not Spam
You need to understand the difference between advertising and spamming. advertising can bring you tons of customers, spamming can drive customers away from you and spoil your reputation. This is damaging for your profit. Below, we will discuss a few basic Internet marketing strategies such as banner ads, email campaigns, and message board posts and describe how each can quickly cross the line from cleaver advertising to spam.
Most companies use banners as an advertising tool. They are very effective as advertising means when they are well-designed. The pictorial aspect of banners draws people’s attention and entices them. In many cases, the business owner purchases advertising space on these websites but the banner ad may also be placed as part of an exchange or an affiliate marketing campaign. Banner ad exchanges are situations in which one business owner posts a banner ad on his website in exchange for another business owner posting his banner ad on the other website. In such a case, a clear cut agreement most are made. The terms of this agreement should be determined beforehand and are generally based on a scale of pay per impression, pay per click or pay per sale or lead.
Now that you understand what banner ads are, it is also important to understand how they can be overused and appear to be spam. Judiciously placing your banner ad on a few websites which are likely to attract an audience similar to your target audience is smart marketing, placing your banner ad on any website which will display the ad regardless of the target audience can be construed as spam. Internet users who feel as though your banner ads are everywhere they turn will not likely take your business seriously and are not likely to purchase products or services from you as a result of your banner ads. So you have to be cautious!
Email campaigns can also be very useful tools in the industry of Internet marketing. In the Newsletter, you must subtly advertise. The primary purpose of the Newsletter should be to educate. Your prospect must view your Newsletter as an Education Media. With respect to this, they will see your Emails as useful. However, email recipients who did not request information are likely to view your emails as spam. Harvesting email addresses in a deceptive manner ( or even purchasing email addresses) and using these addresses to send out mass emails will likely always be considered to be spam.
Finally, message boards provide an excellent opportunity for business owners to obtain some free advertising where it will be noticed by members of the target audience. Make sure to post messages relevant to the community in view. When you post your messages, make sure to include your Business link and/or signature. However, care should be taken to carefully review the message board guidelines to ensure you are not doing anything inappropriate. This technique is smart marketing. Conversely, replying to every message with a link to your website when it is not relevant to the conversation is likely to be construed as spam by other members. Once they begin to view your posts as spam, they are not likely to visit your website via the links you post.
Do not forget to enroll in BulletProof eMail Solution and learn how you can end your online struggles with email Marketing.